Citing violations of Kindle Direct Publishing terms and conditions, Amazon has filed arbitration complaints against five individuals who it says offered services to KDP author and publishers aimed at helping them manipulate the reading platform for financial gain. Amazon is demanding a combination of injunctive relief, account termination and in some cases, triple damages.
KDP is Amazon’s self-publishing platform and violations of KDP terms are governed by private arbitration. Therefore, Amazon's complaints have been submitted to the American Arbitration Association for a decision.
Amazon alleges that five people used a number of prohibited strategies to manipulate customers reviews and worked to inflate sales and royalties. Amazon essentially charges that a handful of individuals worked to create fake reviews for their books and others' in addition to attempts to manipulate Amazon systems that count book sales and the royalties paid to authors via its subscription reading service.
Amazon says attempted to manipulate Kindle Unlimited pages read, a system that tracks the number of pages read in books offered via its subscription reading service in order to determine author royalties. Amazon alleges Rubio approached KDP authors with a scheme to "use a multitude of Amazon accounts to artificially inflate the author’s numbers," in exchange for a kick-back of 40% of the revenue.
Amazon also cited others responsible. Among other violations, There were alleges 956 reviews submitted for 12 books, Amazon determined that 769 were “abusive” or fake, and were removed. Despite this action, Amazon is complaining that the practice has not stopped.

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